Professional booking platform for beauty salons
Stop juggling Instagram DMs and midnight messages. Stop competing with dozens of salons on marketplace platforms. Get your own branded booking system that works 24/7 while you sleep.
β No credit card required β Setup in 3β7 days β Cancel anytime
"Hey girl, free tomorrow at 12?" Messages at midnight. Double bookings. No way to take deposits. Clients ghost without consequences.
Listed with 50 other salons. Customers comparison shop by price. You pay 2.5% commission on every booking. Forever. You're renting, not owning.
Paper calendar, phone calls, manual reminders. Forget to block holidays. Double bookings happen. No analytics. No time to actually do hair.
Whether you're doing everything manually, drowning in Instagram DMs, or tired of marketplace commissions β there's a better way.
No marketplace. No manual chaos. Just your branded system that works.
No more midnight DMs No more manual calendar juggling No more "checking if you're free" Automatic 24/7 booking while you sleep. Google Calendar sync. No double entry.
Work ON your business, not IN it
No marketplace commissions β 0% forever Money goes directly to YOUR account You set deposit amount to reduce no-shows At β¬5k/month revenue, marketplace fees cost β¬1,500/year. Keep that money.
Your revenue, your account
Your branded website (yoursalon.com) Your logo, your colors, your style No competitors listed next to you Customers see a premium, established business β not a generic listing.
Premium positioning
| Manual & DMs | Marketplace Platforms | Your Own Platform (Lumera) | |
|---|---|---|---|
| Availability | 24/7 | ||
| Saves your time | |||
| No-Shows | |||
| Commission | 0% | 2.5% | 0% |
| Marketplace competition | β | ||
| Branding | |||
| Data ownership | |||
| Professional | |||
| Analytics | |||
| Monthly cost | Your time | β¬20β50/mo + fees | Fixed |
Three ways to book. One gives it all back.
Manual costs your time. Marketplaces cost money and ownership. Your own platform has a fixed fee and gives you time, money, and full ownership back.
PROBLEM: MIDNIGHT INSTAGRAM DMS
"Hey can I come tomorrow at 2?" "Are you free next week?" "Let me know ASAP!!!"
SOLUTION: 24/7 ONLINE BOOKING
Clients check your live calendar and book instantly. You wake up to organized bookings, not messages.
Save 10+ hours weekly
PROBLEM: NO-SHOWS COST YOU MONEY
Client books. Doesn't show up. You blocked time for nothing. No way to charge them.
SOLUTION: MANDATORY CARD DEPOSITS
Clients pay deposit (you choose: 0-100%) by card before booking. No-shows drop 95%. Only serious, paying clients book.
Reduce no-shows to near zero
PROBLEM: PAYING 2.5% FOREVER
Every booking on marketplace = 2.5% commission. At β¬5k/month = β¬1,500/year in fees. Forever.
SOLUTION: ZERO COMMISSION FOREVER
Fixed monthly subscription. No percentage cuts. No hidden fees. All revenue is yours. Forever.
Keep 100% of your money
PROBLEM: COMPETING WITH 50 SALONS
Your salon listed with dozens of others. Customers comparison shop. Price race to bottom.
SOLUTION: STAND ALONE
Your own branded website. No competitors listed next to you. Customers see only YOU. Premium positioning.
Stop competing on price
PROBLEM: DON'T OWN CUSTOMER DATA
Customers belong to the platform. Leave and you lose everything. No export option. Locked in.
SOLUTION: 100% DATA OWNERSHIP
Your customer database. Export anytime. GDPR compliant. No lock-in. True ownership. Build equity in YOUR business.
Own your assets
PROBLEM: MANUAL CALENDAR CHAOS
Double bookings. Forgot to block holiday. Writing same info twice. Lost paper calendar. Nightmare.
SOLUTION: GOOGLE CALENDAR AUTO-SYNC
All bookings automatically added to your Google Calendar. Block time once, syncs everywhere. No double bookings.
Organized automatically
Whether you're starting from scratch or switching from another system, we've got you covered.
Connect all the tools you already use into one system
Professional integration
Automatic synchronization
We provide your website in English and your preferred language. Need another language? Just ask β we'll add it.
Hours Weekly Saved
% Less No-Shows
/7 Availability
Your professional booking platform awaits.
Built in Croatia β’ GDPR Compliant β’ Stripe Partner β’ 24/7 Availability β’ No Lock-in
You're spending over 10 hours a week answering messages, checking calendars, and coordinating bookings. That time has real value. With automated booking, you win it all back β and can invest it in growing your business.
System pays for itself immediately
Most salons lose several bookings a month to no-shows β that's real lost revenue. With mandatory card deposits, no-shows drop by up to 95%. Only serious clients book, and your calendar stays full.
No-shows become rare exceptions
If you're on a marketplace platform, you're giving away a percentage of every booking β forever. Switch to a fixed subscription with zero commission. All your revenue stays in your pocket.
Savings compound annually
I'm doing everything manually right now. Is this too complicated?
No! If you can use Instagram, you can use this. We set everything up for you. Training included. Most salons go live within a week.
I'm already on a marketplace platform. Can I switch?
Yes. We handle the full migration β your customers, services, and calendar. You can run both systems in parallel during transition. Zero downtime. Zero risk.
How much does it cost?
We customize pricing based on your salon's size and needs. Most salons pay far less annually than what they lose to commissions or no-shows. Book a demo to discuss your specific situation.
What if I want to leave Lumera later?
Export all your data anytime (customers, bookings, analytics). No lock-in period. No penalties. Your data is always yours.
Will my customers find the new system confusing?
No. It's simpler for them. They see available times, click to book, pay by card, done. Much easier than Instagram DM back-and-forth or waiting for you to respond.
Do I need technical knowledge?
None. We handle all setup. If you can check your email, you can manage this system.
What about payment processing?
We use Stripe (same system used by Amazon, Shopify). Money goes directly to YOUR Stripe account. We never touch your money. No commission taken by us.
How long until I'm live?
Usually 3β7 days depending on your salon size and needs. We work as fast as possible to get you live.
What if I have questions after launch?
Unlimited support via email, chat, or call. We're here to help you succeed.
Can I customize the look?
Yes. Your logo, your colors, your branding. White-label options available. It looks like your website, not ours.
What happens to my existing customers?
If switching platforms: We import them. If starting fresh: They start booking through your new system. Either way, they're always YOUR customers, in YOUR database, that YOU own.
Two ways to experience the platform
15-minute call where we: Show the platform customized for your salon type Answer your specific questions Calculate your exact ROI Discuss your custom pricing
Perfect if you're: Seriously considering switching Want to see it personalized Have specific questions
Next available: Today
Explore the platform β open the demo admin interface.
Or try booking as a customer:
Try Booking Process βPerfect if you're: Just researching options Want to explore on your own Curious about the interface
Demo data is refreshed regularly β feel free to experiment.
Complete platform with Stripe, Google Calendar and all professional integrations. Limited time.
We tailor solutions to your business β reach out and weβll prepare a personalised quote and onboarding plan.
Prefer a different channel? Reply to this email or use the contact form.
Special price for early adopters